Brand Identity Award

RVC Outdoor Destinations Receives Brand Identity Award

by Greg Gerber [via RV Daily Report]

MEMPHIS, Tenn. — Upscale RV and outdoor resort company RVC Outdoor Destinations won a 2011 Addy Award Feb. 19 for brand identity by the American Advertising Federation Memphis.

“We’re honored to have received this award and it further establishes that our brand is truly unique,” said Andy Cates, president of RVC Outdoor Destinations.

The company competed in the “brand identity” category and was judged against other entries based on creativity, originality, and creative strategy. The company worked with Paradigm Marketing and Creative, also based in Memphis, to develop a consistent and distinguishable brand that emphasizes the outdoor elements (earth, air, fire and water), associates regional trees, and ties each property back to the corporate identity.

Although each resort has unique geographical qualities that make them distinct, there are common factors guests will find at every property. For example, each Outdoor Destination features RV sites and cottages which are fully equipped with free cable television and Wi-Fi. RVC also prides itself on its thoughtful environmental design, superb amenities, and multiple outdoor activities, said Cates. These characteristics, along with the means of how RVC portrays their properties, were the determining factors for the Addy Award, he explained.

“RVC presented a different, a typical class of resorts, which all tie together to a common theme of a superior outdoor vacation with the service of an upscale hotel,” said Cates.

by Greg Gerber [via RV Daily Report]